Okusho ngempela umbuyekezo wotshalomali (ROI)
Umbuyekezo wotshalomali, ovamise ukufinyezwa ngokuthi ROI, uyinye yezinombolo ezisetshenziswa kakhulu kwezezimali nakwezebhizinisi. Uphendula umbuzo obukeka ulula kodwa awulula: kudola ngamunye owufakile, ubuye wathola ngokungakanani? I-ROI iguqula umphumela oyisisekelo wesinqumo ibe yiphesenti eyodwa, okwenza kube lula ukuqhathanisa umkhankaso wokumaketha nokuthenga isofthiwe, noma isheya elilodwa nelinye. I-calculator yethu ye-ROI ikubalela isibalo, kodwa ukuqonda ukuthi inani lisho ukuthini futhi liyakhohlisa kanjani ngokuthula yikho okuyenza isebenze.
Ifomula kanye nesibonelo esisebenzisiwe
Ifomula eyisisekelo ye-ROI ilula. Uthatha inzuzo yeqiniso, okuyisamba esibuyisiwe kususwe isamba esitshaliwe, usihlukanise ngezindleko zotshalomali, bese uphindaphinda ngo-100 ukubeka umphumela njengephesenti:
ROI = (isamba esibuyisiwe − isamba esitshaliwe) ÷ isamba esitshaliwe × 100
Ake sithi utshala amadola ayi-1,000 ephrojekthini encane bese kamuva uthola ama-1,250 amadola ebuyela kuwe. Inzuzo yakho yeqiniso ingama-250 amadola. Hlukanisa u-250 ngo-1,000 owutshalile bese uthola u-0.25; phindaphinda ngo-100 futhi i-ROI ingu-25 phesenti. Ngamazwi alula, dola ngamunye owuzibophezele kuwo ubuyisele amasenti angu-25 wengeziwe phezu kwesitshalo sakho sokuqala. Umphumela ongaphansi usebenza ngendlela efanayo: uma uthole u-800 amadola kuphela, inzuzo yeqiniso ingu-−200, kanti i-ROI ingu-−20 phesenti, okuveza ukulahlekelwa. Ngoba umphumela uyisilinganiso, i-ROI iyalinganeka kahle. Umbuyekezo ongu-25 phesenti ubukeka ufana kungakhathaliseki ukuthi izinombolo ezingaphansi zingamakhulu noma izigidi, yingakho ihamba kahle kakhulu kuzinhlobo ezahlukene zezinqumo.
I-ROI kuqhathaniswa nombuyekezo owaziswe ngonyaka
Nasi isihibe esivamile kunazo zonke. I-ROI elula ayinandaba nokuthi imali yakho yaqeda isikhathi esingakanani ipathiwe. Umbuyekezo ongu-25 phesenti otholwe emavikini amathathu ungumphumela omuhle kakhulu; lowo 25 phesenti ofanayo otholwe eminyakeni eyishumi ucishe ubambe nje i-inflation. Kodwa bobabili bakhiqiza inombolo ye-ROI efanayo. Ukuze uqhathanise izitshalo eziphathwe izikhathi ezahlukene, udinga umbuyekezo owaziswe ngonyaka, ohlukanisa inzuzo esikhathini sokuphatha usebenzisa ukuhlanganisa. Umbuyekezo owaziswe ngonyaka ubuza, yiliphi izinga elijwayelekile lonyaka ebeliyokhiqiza lo mphumela? Kuyisisekelo esinobulungiswa kakhulu sokuqhathanisa uma izikhathi zihlukene. Uma ufuna ukubona ukuthi izinga lihlangana kanjani unyaka ngonyaka, i-calculator yozuzo oluhlanganisiwe ikhombisa umphumela ngqo.
Kungani ukungananzi isikhathi kubalulekile
Ngoba i-ROI elula isusa isilinganiso sesikhathi, iphula ngokuthula umgomo osemqoka wezimali: idola lanamuhla libaluleke kakhulu kunedola lakusasa. Imali oyithola ngokushesha ingatshalwa kabusha, isetshenziswe, noma isetshenziselwe ukumboza ubungozi, ngakho izitshalo ezimbili ezine-ROI efanayo azilingani ngempela uma esinye sikhipha imali emavikini nesinye eminyakeni. I-ROI futhi ayisho lutho ngobungozi. Isibhambazo esingaqinisekile kanye nombuyekezo oqinile, oaziwayo, kungakhiqiza amaphesenti afanayo kodwa aziphathe ngokungefani ngokuphelele. Phatha i-ROI njengesihlungi sokuqala esisheshayo, hhayi izwi lokugcina.
Lapho i-ROI isetshenziswa khona
I-ROI ivela cishe yonke indawo lapho imali ichithwa khona ngethemba lokuthola okuningi kuyibuyele. Kwezebhizinisi, abaphathi bayisebenzisa ukufakazela amaphrojekthi, ukuthengwa kwemishini, kanye nabasebenzi, beqhathanisa inzuzo elindelekile nezindleko ngaphambi kokuzibophezela ngemali. Kwezokumaketha, i-ROI (evamise ukubizwa nge-ROAS, umbuyekezo wokusetshenziswa kwezikhangiso, esimweni sayo esincane) ilinganisa ukuthi umkhankaso ukhiqize imali eningi kunaleyo eyisebenzisile na, isiza amaqembu ukudlulisela isabelomali kulokho okusebenza ngempela. Kwezokutshala imali, i-ROI iyindlela esheshayo yokulinganisa amasheya, izindawo zempahla, noma ibhizinisi elincane bese kukhethwa okuhle kunazo zonke. Ifomula efanayo yelula kukho konke lokhu ngoba idinga izinsimu ezimbili kuphela: yini efakiwe nokuthi yini eyaphuma.
Imikhawulo okufanele uyikhumbule
I-ROI ithandwa ngenxa yokuthi ilula, kodwa lobo bulula bufihla amagebe amaningi. Ayinandaba nenani lesikhathi lemali kanye nesikhathi sokuphatha, njengoba kuphawuliwe ngenhla. Ingase idlalwe ngendlela ochaza ngayo izindleko nemibuyekezo; ukungahlanganisi izindleko zomsebenzi, intela, noma imali eyengeziwe kukhulisa umphumela. Ayibambi ubungozi noma ukushintshashintsha. Futhi isebenza kahle kakhulu kumali ecacile, ekalwayo, hhayi izinzuzo ezingacacile njengokwaziwa kwebhrendi noma isibindi sabasebenzi, lapho udinga ukulinganisela inani ngaphambi kokuthi ifomula isebenze. Uma isetshenziswa ngokucophelela, ngezinsimu eziphelele futhi eziqotho, i-ROI ihlala iyithuluzi elibukhali. Uma isetshenziswa ngokunganaki, ikhiqiza amaphesenti amazingile aphunga izinqumo ezingezinhle. Ukuze uthole amanye amathuluzi okuqedela umfanekiso, bona amacalculator wonke.
Lesi sihloko ne-calculator kunikezwa ngenhloso yolwazi nemfundo jikelele kuphela. Akuyona iseluleko sezimali, sotshalomali, noma sentela. Njalo khuluma nochwepheshe ogunyaziwe ngaphambi kokwenza izinqumo mayelana nemali yakho.
Imibuzo evame ukubuzwa
Iyiphi i-ROI enhle?
Akukho umkhawulo ojwayelekile, ngoba i-ROI enhle isuselwa ebungozini, isikhathi, kanye nezinye izinketho. Njengesibonelo esimane, abatshali abaningi baqhathanisa umbuyekezo nalokho i-index yemakethe yamasheya ebibanzi ikade ikuletha kwezomlando. I-ROI ephakeme ivamise ukuba ngcono, kodwa uma nje ubungozi nesikhathi sokuphatha kufana.
Ngibala kanjani i-ROI njengephesenti?
Susa isamba esitshaliwe kusamba esibuyisiwe ukuze uthole inzuzo yakho yeqiniso, hlukanisa leyo nzuzo ngesamba esitshaliwe, bese uphindaphinda ngo-100. Ngokwesibonelo, inzuzo engama-250 amadola kutshalomali lika-1,000 amadola ingu-250 kuhlukaniswe ngo-1,000, kuphindwe ngo-100, okulingana no-25 phesenti.
Ingabe i-ROI ingaba ngaphansi?
Yebo. Uma uthola okuncane kunalokho okutshalile, inzuzo yeqiniso iba ngaphansi kanti i-ROI iba ngaphansi kuka-zero. I-ROI eminus-20 phesenti isho ukuthi ulahlekelwe amasenti angu-20 dola ngamunye owufakile.
Yini umehluko phakathi kwe-ROI nombuyekezo owaziswe ngonyaka?
I-ROI elula ilinganisa inzuzo yonke kuso sonke isikhathi ngaphandle kokunanza isikhathi esithathiwe. Umbuyekezo owaziswe ngonyaka uguqula leso samba sonke sibe yizinga elijwayelekile lonyaka elilinganayo, usebenzisa ukuhlanganisa, ukuze uqhathanise ngokulungile izitshalo eziphathwe izikhathi ezahlukene.
Kungani i-ROI ingananzi isikhathi?
Ifomula eyisisekelo ye-ROI isebenzisa kuphela isamba esitshaliwe nesamba esibuyisiwe, ngaphandle kwesinsimu sesikhathi. Lokho kuyigcina ilula kodwa kusho ukuthi ayikwazi ukuveza inani lesikhathi lemali, ngakho umbuyekezo osheshayo nowokuphuza ungakhombisa iphesenti efanayo.
Ingabe i-ROI iyafana nenzuzo?
Cha. Inzuzo iyisamba semali esiphelele, njengama-250 amadola. I-ROI iyisilinganiso esiveza leyo nzuzo mayelana nezindleko, njengo-25 phesenti, okwenza kube lula ukuqhathanisa izitshalo zosayizi ohlukene kakhulu.